Good Character Count for Business Texts

What is a good character count for a text from a business? Learn SMS character limits, Unicode traps, and how to write high-converting, budget-friendly texts.

The Golden Rule of Business SMS Length

For most local businesses—like dental clinics, auto repair shops, beauty salons, and tutoring centers—SMS is the most direct way to reach clients. However, the technical bac...

GSM-7 vs. Unicode: The Hidden Character Killers

Many business owners write a message, check their character count, see it is 120 characters, and assume they are safe. Then, they look at their monthly bill and realize they wer...

The Ideal Character Count by Business Use Case

Depending on what you are communicating, your target length will vary. Here is a breakdown of common operational notifications sent by service businesses, along with their ideal...

How Standard SMS Gateways Bill You for Long Messages

Traditional A2P (Application-to-Person) SMS providers like Twilio, Plivo, and MessageBird bill you strictly per segment. If your message is 161 characters, you pay for 2 message...

Best Practices for Writing Business Texts

To ensure your messages are highly professional, readable, and delivered successfully, follow these standard industry rules:

How to Send Long Business Texts Effortlessly with MySMSGate

MySMSGate turns your spare Android phone into a powerful, low-cost SMS gateway. It works seamlessly via a simple REST API for developers and a web dashboard for non-technical us...

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